Dinshaw’s Milk launches a unique campaign
   Date :13-Oct-2019

 
Business Bureau :
 
Dinshaw’s Dairy Foods Pvt Ltd. is one of the leading players in the dairy and ice-cream category. Though the ice cream business expanse more than 13 states, the milk and milk-based value-added products are predominantly available in Maharashtra and adjoining states. Milk is known as the best and complete nourishment. No surprise that the milk consumers look for quality and trust of the brand and taste. These are the hallmark of Dinshaw’s milk and milk products.
 
To ensure the best quality milk, Dinshaw's has invested in backward integration with an independent collection and cold storage chain. The in-site NABL (National Accreditation Board for Testing and Calibration) accredited lab of Dinshaw’s further ensure purity and quality by passing the milk through more than 28 test before it reaches the consumers. This festive season Dinshaw’s Milk unveiled a fresh looking Milk Campaign on outdoor, digital, radio and local cable.
 
The Dinsahw’s Milk campaign builds on the Dinshaw’s well-entrenched trust and quality in a very humorous tongue-in-cheek manner. It borrows images and idioms, which are in sync with the consumers. On the Dinshaw’s Milk campaign, Zervin Rana and Jamashp Bapuna say, “It is a strategically crafted milk campaign. We are sure; the campaign communicates the trust and confidence that the brand enjoys. Moreover, it also brings focus to the milk features and qualities that make Dinshaw's Milk a far better choice for the consumers.”