‘Healthy food is next wave in entrepreneurship’
| Date :18-Mar-2019 |
Business Bureau,
Highlighting the importance of healthy food, Chairman of Agro & Rural Development Forum, VIA Om Jajodia said, “One must go for organic food as there is air, water and other forms of pollution around us.” He was speaking at the programme on ‘Entrepreneurship Opportunities in Organic Food’ organised by the Agro & Rural Development Forum of Vidarbha Industries Association (VIA) on Saturday here at Udyog Bhawan in Civil Lines. “If you want to be healthy there should be fresh air, fresh water and healthy food. But today these things are missing and we are getting is not up to the mark. However if we switch over to organic food, we can stay healthy,” he added. Gauri Sarin, Founder Director, Bhumijaa, a national level platform for organic agripreneurs, spoke on the potential of orgaic foodpreneurship in Maharashtra and specifically in Vidarbha.
She also shared her views on Bhumijaa B2B exchange which facilitates buy-sell of organic product nationally and the launch of living without medicine, a platform for creating consumer awareness on organic, healthy and conscious eating. Apart from this, Bhumijaa announced a seven week health challenge and asked VIA to collaborate as well as support its activities in Nagpur and other parts of Vidarbha to promoting organic farmers market and building a minimum of 10 product value chains for traditional food through foodpreneurship FPO’s and SHG’s. She strongly believes that, healthy food is the next wave an entrepreneurship for women. She further observed that there is a potential to grow 500 agropreneurs in the region for domestic consumption and also for export.
Bhumijaa will be soon launching association of agaropreneurs nationally. Prof Ashit Sinha, Mentor, Agro & Rural Development Forum, also expressed his view and said potentiality of house wives needs to be harvested and creatively utilised in healthy food business. “They should come forward to develop culture of healthy foodpreneures,” he said. Atul Pande, President of VIA, promised the audience that VIA would take all possible steps to promote entrepreneurship in organic products. Shachi Mallik, Convenor, Agro and Rural Development Forum said, “We will continue the efforts on healthy leaving without medicine, also doing programmes and will continue this movement by organising such type of sessions.” The programme received overwhelming response and was attended by more than 100 entrepreneurs of the region. Sinha proposed the vote of thanks.