E-tailing to become $200-bn opportunity by 2025: Report
    Date :22-Oct-2020
 
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ONLINE spending, which has got a boost during the pandemic, is expected to grow at an annual rate of over 35 per cent to USD 200 billion in the next five years, and a lot of this growth will come from direct-to-consumer brands, according to a report. The domestic direct-to-consumer (D2C) market is estimated to be USD 100 billon by 2025, or 11 per cent of the total retail market that is slated to touch USD 1.7 trillion by then, investment bank Avendus Capital said in the report.
 
Overall retail market stood at USD 977 billion in 2019, it said. The domestic retail market, which is the fifth largest globally, is projected to surpass USD 1.7 trillion by 2025, driven by etailing. Of the total retail market, only 17 per cent was in the modern trade in 2019, which is slated to touch 31 per cent by 2025. The rise in online shopping is fuelled by the 639-million strong internet population, which is growing at 24 per cent. The country has added 80 million shoppers in the past three years to reach 130 million now, according to the report.
 
The domestic e-tail market, which stood at a low USD 39 billion in 2019 or four per cent of the total market, is slated to be a USD 200- billion opportunity, enjoying a share of 11 per cent of the total market, it said. The report also said the online ecosystem and evolving consumer needs have made new business models viable and have led to the emergence of D2C distribution channels.