‘Change product based on threats and strengths’
| Date :15-May-2020 |
Dr Rashmi Bansal
Business Bureau :
VIA Lady Entrepreneurs Wing (LEW) organised a e-session on ‘Sense and making sense in ventures during and after COVID-19 lockdown’ by Dr Rashmi Bansal. The session was organised under the leadership of Reeta Lanjewar, President of VIA LEW. Bansal is a well- known certified trainer, NLP practitioner and coach. Dr Rashmi Bansal is having more than 17 years of experience with corporate organisations as a learning and development consultant and behavioral trainer.
She is recipient of Women Super Achiever Award by ET Now at World HRD Congress. She holds a Train and The Trainer certificate from Dale Carnegie. She is faculty for Maharashtra Centre of Entrepreneurship Development (MCED). Dr Bansal started with the insight of sensing. Sensing involves scanning, searching and exploration in dynamic markets, and defined as the collection and distribution of information about the customers, competitors and relationships in the market. One must actively sense the events and trends in the market environment. Gathering the information regularly from different kinds of sources in a systematic way is important. “We must learn from what is happening around,” she said. She said, sense-making refers to the interpretation of gathered information against past experiences and knowledge. Making sense by understanding the needs of the society and coming up with entrepreneurial opportunity. “Build up your customer base and tap new customers. Look out for mergers and acquisitions.
You need to develop creative senses to change the need into opportunity. Update your company regularly. Change the service or product based on the threats and the strengths,” she suggested. “Identify whether your product is essential or non-essential. If it’s not essential, go for the new product. In the current COVID era, we need to generate new ideas,” she said. Dr Bansal suggested even to hold an Idea Contest with employees to generate the ideas. “To work on the new ideas we need to remove the negative senses like fear of unknown, reluctance to change, sense of rejection, negative sense of doubt, negative sense of procrastination. Make a new market strategy or redefine your old strategy. Track the trends and connect the dots.
You can follow blogs or publications. Spot the short as well as long term trends,” she said. At the outset, Reeta Lanjewar, President of VIA-LEW made opening remarks and welcomed the guests in the e-session. Vandana Sharma, Past President of VIA-LEW introduced the guest speaker. The programme was hosted by Rashmi Kulkarni, PRO of VIA-LEW. Manisha Bawankar, Secretary of VIA-LEW proposed the vote of thanks. Prominently present were VIA-LEW executive members Sarla Kamdar, Prafullata Rode, Madhubala Singh, Anjali Gupta, Chitra Parate, Anita Rao, Neelam Bowade, Ramani, Shachi Malik, Manisha Bawankar, Indu Kshirsagar, Poonam Lala, Shikha Khare, Rashmi Kulkarni and Yogita Deshmukh. Large number of women and men entrepreneurs from India and abroad attended the live programme.