VIA–Lady Entrepreneurs’ Wing recently conducted a webinar on ‘Promoting business and making it profitable’ on zoom platform under the leadership of Manisha Bawankar, Chairperson, VIA LEW. The guest speaker, Rajeev Aggarwal, is in the field of project management and has transformed many non-profitable businesses and projects into success stories said, “A person should work with dedication for success in business. A successful business is essentially a complex combination of very simple things.” Highlighting the basic concepts involved in business, he said, “Business involves product, market, cost and profit involving persons and quality. There is no role for emotions in the business. It should be with passion as passion brings dedication and right attitude. Success takes time one should have patience and work in discipline.”

 

He said, “We have to promote the lady entrepreneurs who form half of the population and can do excellent business as they have unique business acumen.” Although a person involved in business should have entire product knowledge, he should also believe that his product is the best and not to look for profits from the day one instead look for investment, he suggested. On customer satisfaction, he said, “The customer is king. Listen to the customer with patience and fulfill their needs.” Manisha Bawankar, Chairperson, VIA LEW said, “We at LEW have been carrying out the legacy of inspiring lady entrepreneurs by developing a sense of courage, confidence and commitment thereby fulfilling our mission of women empowerment through entrepreneurship.” In the session, Shikha Khare, Vice Chairperson VIA LEW introduced two LEW members Dr Shruti Dhabale Thakre of Shrubbery Exotic Handmade Soaps and Priyanka Agarwal of Handicrafts, who shared their respective products and information of their business ventures. After the session, PRO Yogita Deshmukh, introduced three e-portal vendors of vialewudyogika.com Dr Juhi Muley from Indo Herbal, Sujata Agarwal from Kanhaa International and Vijayshree Khanorkar from Vaipani Herbal, who promoted their respective products.

 

Shikha Khare, Vice Chairperson and Yogita Deshmukh, PRO conducted the programme in a grand manner. Prominently present were Vidarbha Industries Association (VIA) executive committee members, VIA LEW executive committee members Prafullata Rode, Madhubala Singh, Sarita Pawar, past chairpersons Neelam Bowade, Anita Rao, Vandana Sharma, Immediate Past Chairperson Reeta Lanjewar, Vice Chairperson Indu Kshirsagar, Secretary Poonam Lala, Treasurer Rashmi Kulkarni, Executive Council Member Poonam Gupta and large number of participants. Shikha Khare proposed the vote of thanks.