CHIEF Election Commissioner Rajiv Kumar on Monday flagged the disturbing trend of “deep fake narratives” to elections in India and abroad where “disruptive elements” attempt to alter public perception and mislead people by repetitively presenting fake as fact.

He said social media platforms ought to use their algorithm power and Artificial Intelligence to detect deep fakes “proactively”, especially in jurisdictions like India where electoral cycles are definite and well announced.

The CEC made these remarks at an international conference organised by the Election Commission here on the “Use of Technology and Elections Integrity”. Kumar, according to an EC statement, also raised concerns over level-playing field not being in-built in platforms search results to at least show officially verified versions with the same prominence as fake content. “The CEC used enforcement agencies’ analogy to put onus on social media platforms to detect deep fakes proactively. “He said that it is difficult to imagine if the enforcement agencies say that they would not act unless crime is reported to them; intelligence prevention is not their responsibility,” the statement said.

In his keynote address, Kumar raised prominent questions such as whose primary responsibility is it to identify “blatant and system detectable” fake content and prevent them from getting uploaded and circulated on social media platforms. He also referred to a “trend” to discredit the electronic voting machine technology. A fake news on EVM hacking attributed to former CEC T S Krishnamurthy keeps getting circulated over social media before every election, he said.