Tanishq, India’s largest jewellery retail brand from the house of Tata, announces Bollywood actress Ananya Panday as the face of the brand, marking a defining step in Tanishq’s ongoing evolution. Her association reflects the brand’s sharpened focus on modernity, self-expression, and relevance, while representing Tanishq’s jewellery portfolio, reinforcing its connection with today’s confident, style-forward woman across categories and occasions. Following this announcement, Tanishq brings back its much-anticipated Festival of Diamonds, the brand’s biggest annual celebration of natural diamond jewellery.

 

Over the years, the Festival of Diamonds has become a key moment for customers to explore Tanishq’s expansive diamond universe, spanning modern everyday essentials to statement pieces. As part of the Festival of Diamonds, Tanishq presents over 10,000 diamond designs, offering one of the most comprehensive assortments of everyday diamond jewellery - across multiple categories like earrings, earcuffs, sui-dhagas, drops, hoops, studs, rings, neckwears bangles, bracelets and much more.

 

Adding to the celebration, Tanishq launches a new Festival of Diamonds campaign featuring Ananya Panday, built around the childlike joy and inner freedom that diamonds awaken in every woman. Speaking on the association, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “The Festival of Diamonds celebrates the instinctive joy that Tanishq’s natural diamonds evoke.

 

With an exquisite range of designs to choose from, the experience lies not just in finding a piece, but in discovering one you instantly fall in love with. Ananya Panday was a natural choice for us. Her modern, emotionally authentic energy reflects how women live with jewellery today.” For details,. visit the showrooms:- King’s Way, Station Road, Nagpur. Ph : 6659201 or South Ambazari Road, Laxmi Nagar, Nagpur. Ph: 83800 94607 or Manish Nagar, Nagpur, Mob. : 9822220897.