The Entrepreneurship Forum of Vidarbha Industries Association (VIA) conducted a session titled ‘AI-Powered Business Transformation’ recently at VIA Auditorium, Nagpur. The technical segment of the session featured two expert-led masterclasses focusing on operational and marketing transformation through AI. The first masterclass, “AI-Driven Business Operations,” was conducted by R Ramakrishnan, Co-Founder of Immverse AI. The second masterclass, “Marketing in the Age of AI,” was delivered by Pratik Rajurkar, Co-Founder of Polymath AI. Earlier, the programme commenced with opening remarks by Abhijeet Khandagle, Convener, VIA Entrepreneurship Forum. The welcome address was delivered by Antia Rao, Chairperson, VIA Entrepreneurship Forum. The session concluded with a vote of thanks by Dipak Singh, who acknowledged the speakers for their insights and the participants for their active involvement.