EMPHASISING the importance of choosing quality, exquisite craftsmanship, attractive designs and trust over merely focusing on making-charge percentages, Nagpur’s renowned Batukbhai Sons Jewellers, Dharampeth, has unveiled its new festive jewellery collection, ‘The Art of Celebration’. The campaign conveys the message, ‘Don’t Chase Percentages, Choose Quality’, highlighting that the true value of jewellery lies in its craftsmanship, detailing and quality. With a rich legacy spanning nearly six decades and the trust of three generations, Batukbhai Sons Jewellers is known for its reliability, transparent dealings, 100% BIS-hallmarked jewellery, exceptional craftsmanship and excellent after-sales service. The store focuses on providing customers with quality service, from the purchase of jewellery to its upkeep and maintenance. It also offers convenient facilities such as a monthly gold savings scheme, jewellery repair and maintenance services, and old gold exchange. The new festive collection, ‘The Art of Celebration’, features an attractive range of gold, diamond, platinum, polki, gemstone and silver jewellery. To make jewellery shopping more modern and convenient, Batukbhai Sons Jewellers has introduced a virtual jewellery try-on facility through a unique app developed by the Techleela team. Using this app, customers can virtually try their favourite jewellery from the comfort of their homes and experience how different pieces look on them. As part of this festive season, customers are invited to visit the showroom and explore the exquisite new collection. For further details, interested may visit Batukbhai Sons Jewellers, West High Court Road, Dharampeth (M: 9112357888).