AHEAD of the auspicious occasion of Dhanteras, Tanishq, India’s largest jewellery retail brand from the House of Tata, unveils Adhyantara, its latest jewellery collection featuring actress Triptii Dimri. Inspired by the boundless beauty and mystery of the cosmos, the collection brings the wonders of the universe closer to the woman who inspires it. From the brilliance of distant stars to the poetry of celestial forms, Adhyantara captures the extraordinary, inviting her to explore a world where imagination knows no bounds. The campaign featuring Triptii Dimri brings this vision to life through a luminous visual world where the jewellery and its celestial inspirations come together naturally. Her interpretation of the collection reflects the confidence, individuality and contemporary sensibility of the woman for whom Adhyantara has been created.

 

With over 100 designs across four categories: Glass Kundan, Plain Jewellery with Stones, Plain Gold and Uncut Diamonds. Spanning necklace sets, bangles, finger rings and mangalsutras, the collection features creations in 18kt and 22kt gold, with designs ranging from 30 to 120 grams. Speaking about the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said, “Dhanteras s a moment when we celebrate prosperity, optimism and new beginnings, making it a deeply meaningful occasion for Tanishq. With Adhyantara, we wanted to explore the infinite wonder of the universe and bring it closer to the woman who inspires us.” Each piece reflects a meeting of imagination and precision, brought to life through sculptural 3D forms, layered badroom, patented 3D Glass Kundan, hand-carved stones and distinctive enamel techniques. To further enable festive buying, Tanishq is also offering a flat Rs 301 off per gram on gold jewellery, upto 20 per cent off on making charges of gold jewellery and on diamond value, along with a flat 0 per cent deduction on exchange of old gold (18 karat and above) from any jeweller. For further details, interested may visit the Tanishq showrooms in the city located at l7 King’s Way, Opposite SBI, Station Road (Ph: 6659201-218); Opposite Pizza Hut, South Ambazari Road, Laxmi Nagar (Mob: 8380094607, 8380094610); 5, Jai Hind Co-operative Housing Society Ltd, Somalwada, Manish Nagar (Mob: 9822220897, 98222786089); and Ground Floor, Gandhi Grain Market, Bagadganj, Central Avenue Road, Near Telephone Exchange Square (Mob: 8600999471).