AHEAD of the auspicious occasion of Dhanteras, Tanishq, India’s largest jewellery retail brand from the House of Tata, unveils Adhyantara, its latest jewellery collection featuring actress Triptii Dimri. Inspired by the boundless beauty and mystery of the cosmos, the collection brings the wonders of the universe closer to the woman who inspires it. The campaign featuring Triptii Dimri brings this vision to life through a luminous visual world where the jewellery and its celestial inspirations come together naturally.

 

Her interpretation of the collection reflects the confidence, individuality and contemporary sensibility of the woman for whom Adhyantara has been created. With over 100 designs across four categories: Glass Kundan, Plain Jewellery with Stones, Plain Gold and Uncut Diamonds. Spanning necklace sets, bangles, finger rings and mangalsutras, the collection features creations in 18kt and 22kt gold, with designs ranging from 30 to 120 grams. Speaking about the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said, “Dhanteras is a moment when we celebrate prosperity, optimism and new beginnings, making it a deeply meaningful occasion for Tanishq.

 

With Adhyantara, we wanted to explore the infinite wonder of the universe and bring it closer to the woman who inspires us.” Adding further, Garima Maheshwari, Head of Design, Tanishq said, “Adhyantara offered us the opportunity to explore the universe through a new design lens, drawing inspiration from the mesmerising movement of celestial forms, the ethereal play of light and the extraordinary intricacies of the cosmos.” Tanishq is also offering a upto Rs 601 off per gram on gold jewellery, upto 20 per cent off on making charges of gold jewellery and on diamond value, along with a flat 0% deduction on exchange of old gold (18kt and above) from any jeweller.