The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, on Friday announced Bollywood actor Kartik Aaryan as the face of HoABL Nagpur Marina, its marquee waterfront plotted development in Nagpur. Kartik Aaryan’s relationship with HoABL began as an investor, with his purchase of a 2,000 sq ft plot at the Sol-de-Alibaug project. This trust-led relationship has now naturally evolved into Kartik endorsing Nagpur Marina based on his conviction in HoABL’s transparency in processes, proven track-record in quality and timelines, consumer-centricity, and long-term vision. “I am excited to be associated with HoABL as the brand ambassador for its prestigious project - Nagpur Marina.

 

What drew me to the brand was its clarity of vision, disciplined execution, and a seamless digital experience, especially for someone like me who is constantly on the move”, said Kartik Aaryan. Designed as a limited, destination-grade address for long-horizon investors, Nagpur Marina’s scale, scarcity, and legacy value have already attracted strong HNI participation, with over 350 families fromover 10 countries investing in the project. Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha said, “Kartik’s association with us began as an investment decision, which is the strongest vote of confidence any brand can earn.

 

His decision to now be the face of Nagpur Marina reflects the values we focus on every day - trust, transparency, and building assets designed to endure. Waterfront-led and thoughtfully planned, Nagpur Marina is a unique address, and we are excited to have Kartik represent that story.” Strategically located next to the Samruddhi Expressway and the New Nagpur IBFC, Nagpur Marina offers a rare opportunity to own plotted land in Nagpur, designed for discerning, long-term investors. In 2020, Abhinandan Lodha founded The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, revolutionizing real estate transactions through security, technology, transparency, convenience and trust.

 

HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike. In less than five years, HoABL has sold about 13 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 34 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations.