In today's social media-driven world, a song's success is usually measured by likes, views, and how many reels are created on it. But for singer Shreya Ghoshal, the numbers don't define true success. For her, a song's real achievement is determined when she performs it live in concert, and the audience remembers it, sings along, and connects with it wholeheartedly. "Those likes and views are very skewed because har cheez kharidi jaa sakti hai. The success of a song is when I take that song to a concert, and people are singing it along. That's all. I think that's the measurement of a song's success," Shreya told ANI. "Aur agar yeh maine pehli baar bhi perform kiya ho, aur jinko ko pata nahi hai, but doosri baar wo yaad rakhenge ki woh gaya tha na aapne, can you do it again? So song's success is from the multiplicity effect which happens in a concert.

 

For an artist, that's the biggest win (Even if I've performed the song for the very first time, and some people in the audience may not know it yet, true success is when the next time I perform it, they remember it and say, 'You sang that song, didn't you? Can you sing it again?'," she asserted. While Shreya doesn't pay attention to chasing the number of likes and views, she fully acknowledges that social media has had a highly significant impact on the music industry. "Big time social media has signficantly influenced the music scenario. Just look at how Dil Kaa Jo Haal Hai from the 2013 film Besharam suddenly started trending 10-11 years after its release. The same thing happened with Jugraafiya song from Super 30. Ye jaadu hai social media ka," she said. n