As we approach the auspicious festival of Akshaya Tritiya, Tanishq, India’s leading jewellery brand from the House of Tata, taps into the natural gemstone jewellery - an emerging category witnessing growing consumer interest in India. Anchored in a curated selection of 100 per cent natural gemstones, this strategic move signals Tanishq’s intent to shape a space defined by authenticity, and design-led aesthetics, alongside the introduction of its latest collection, Hues, within this category. Modern women are increasingly seeking pieces that offer distinction, individuality, and a youthful yet refined appeal and Tanishq responds to this shift, reimagining how natural gemstones are experienced across both every day and occasion wear.

 

The range showcases a diverse play of cuts, from classic marquise and intricate tabiz cuts to smooth, cabochon-finished stones, each bringing out a unique character and brilliance. The use of cabochon-cut stones introduces a sculpted, luminous quality, while layered colour compositions and techniques such as bunching and slicing add depth, texture, and a sense of movement—resulting in jewellery that feels dynamic, expressive, and distinctly modern Speaking about the launch, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones.” Adding to this, Garima Maheshwari, Head of Design, Tanishq said, “With Hues, we set out to create one of India’s most ambitious design-led explorations of natural gemstone jewellery in recent years.” Speaking of the association, Triptii Dimri said, “What I love about this collection of Tanishq, as well as the campaign, is how naturally it brings out the idea of self-expression through different colours. The film captures that simple, instinctive feeling of choosing something based on your mood and how that choice can transform everything around you. With Hues by Tanishq, it feels less about the occasion and more about expressing who you are in the moment, in a way that’s effortless and personal.”

 

Starting from Rs 30,000*, the range offers a versatile selection designed for both occasion and everyday wear. To mark Akshaya Tritiya, Tanishq presents exclusive festive offers, including up to 20 per cent off* on making charges of gold jewellery and on diamond value, along with a flat Rs 201 off per gram on gold jewellery purchases*. Customers can also benefit from the Festival of Exchange, making it an ideal time to upgrade old gold into jewellery that is both meaningful and wearable.