VICCO successfully organised a full-day consumer engagement programme at Shree Mahalaxmi Jagdamba Mata Mandir, Koradi, Nagpur on May 8. As part of the initiative, VICCO showcased its newly launched bathing bar range consisting of unique variants like turmeric sandal, camphor, turmeric glycerine, turmeric milk protein and coconut aloe vera thereby marrying legacy with innovation.

 

The connected with devotees went on through various on-ground activities throughout the day. The event also included prasad distribution, creating a spiritually enriching experience for visitors. Adding to the celebrations, 108 diyas were lit post-aarti along with consumers and devotees, symbolizing positivity and togetherness. A specially curated photo booth was also set up, allowing visitors to capture and take back memorable moments from the event. Camphor being a key ingredient in Indian spiritual offering, the connection with VICCO camphor bathing bar was truely established. The initiative received an overwhelming response and further strengthened VICCO’s connection with consumers through a culturally rooted and immersive brand experience.