AS THE rhythm of celebrations evolves into more intimate, expressive and style-conscious moments,Taneira, a TATA product,introduces Inaya, a contemporary saree collection designed forthe modern Indian woman who seeks elegance that feels effortless, versatile and celebratory. Starting at Rs 3,499, the collection offers an accessible entry intooccasion-led fashion blending elevated design, contemporary charmanda confident sense of individuality. Addressing a press conference, Anirban Banerjee,Retail Head, Taneira,said,“Occasion wear continues to be deeply integral toour brand, contributing nearly 60–70% of our overall sales.Today, women areapproaching celebratorydressing with afar more expressive and individualistic lens.

 

They want eachcelebration to reflecta different facet of who theyare.Anchored in the thought, ‘Never Look the Same’, Inaya is designed torespond to thisevolving mindset through contemporary sarees that feel versatile, expressive and effortlessly elegant. Through this accessible range, we wanted to createoccasion wear that allows women to experiment with their celebration style andembrace every moment with a renewed sense of confidence andself-expression.” Crafted predominantly inne wagelight weight and flowy fabrics, Inaya balances ease with visual opulence,creating sarees that feel effortless andelevated. The collection is designed for a spectrum of celebrations,from intimate gatherings and milestone moments to pre-wedding festivities and elevated social occasions.Inspired by the rhythms of natureand the infinitemotion of the universe,where everything exists in constant, graceful transition, thecollectioncomesalive through abstract floral impressions,evolving forms and celestial geometric influences. Apalette influenced by transient natural landscapes from the softness of dawn to the richness oft wilight and flourishing blooms brings depth and warmth to the collection. Rupali Kale and Sarika Kale, both Business Associates,and others were alsopresent at the press meet.