In a remarkable endorsement of consumer confidence and goodwill built over generations, Vicco Laboratories has been honoured as the “Most Popular Brand-2026” at the prestigious “Maharashtra's Popular Brand (MahaBrand)” initiative presented by Arthsanket. The award was received by Sanjeev Pendharkar, Director, Vicco Laboratories, from the hands of Dr Amit Bagwe, Founder of Arthsanket, amidst the presence of leading personalities from the worlds of business, banking, healthcare and entrepreneurship. What makes this recognition truly special is that the winners were chosen entirely through a seven-day public voting process, making it a direct reflection of the trust, affection and loyalty that consumers have bestowed upon Vicco over the decades. More than a trophy, this honour represents the enduring relationship that Vicco has nurtured with millions of families across Maharashtra and India. Founded on the principles of Ayurveda and authenticity, Vicco Laboratories has been a household name for over seven decades. Through iconic products such as Vicco Vajradanti and Vicco Turmeric Cream, the company has successfully brought the wisdom of traditional Indian Ayurveda into everyday life.

 

Receiving the honour, Sanjeev Pendharkar expressed his gratitude to consumers, stating that this recognition belongs to every individual and family who has trusted Vicco and made it a part of their lives. He remarked that awards chosen by consumers carry a unique emotional significance because they validate years of consistent effort, integrity and commitment. The grand felicitation ceremony was held at the International Institute of Sports Management, Mumbai and witnessed the presence of several distinguished dignitaries, including Dr Avinash Phadke (Agilus Diagnostics), Pradeep Lokhande (Rural Relations), Agnelo Rajesh Athaide (St. Angelo’s Group), Deepak Sharma (Yes Bank) and Geetanjali Shelke (GS Mahanagar Bank).