Staff Reporter :
TVS Motor Company, part of TVS Venu, a global leader in the two and three-wheeler segments, recently marked a landmark milestone for its brand TVS Apache by celebrating 7 million customers worldwide and the launch of its new brand campaign film - ‘Tu Race Laga.’
Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, - “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem.”
Commenting on the milestone, Vimal Sumbly,
Head Business - Premium,
TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular
vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today,
as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands.”