SINGER Kailash Kher has opened up about his approach to music and why he has never felt the need to chase changing market trends. Talkingabouthislatest track,Tham Jaa,thesingeremphasized theimportance of staying authentic to one’s emotions, lyrics, and musical identity.Kailash toldIANSthatsinceentering the music industry, he and his team have always focused on creating music in their own way, without compromising theiremotions,words, compositions, or signature sound. Henoted thatwhiletheindustryoften encourages artists to follow what is currently working in the market, he chooses not to be guided by such trends. “What happens is that, since we have come into the industry, in the music industry, we make our own emotions, our own words, our own composition, our own style of sound, and never compromise with it,” Kailash said. He further pointed out how musical trends and audience preferences keep changing, with artists often being encouraged to quickly come up with catchy hook lines. However, Kailash said that this is not the approach he follows. “Now quickly make a hook line. We don't do that at all,” he added. Speaking about Kailasa Records, Kailash said the platform follows the same creative philosophy.

 

“In the same tradition,nowwehavebrought from Kailash Kher, on Kailasa Records... theimportance of words should be there, the importance of emotions should be there, thevalueof eachword'scraft should be there, which touches the hearts.” The‘Teri Deewani’ also reflected on how the worldmay continue to evolve,buthuman emotions remain unchanged. Drawing a comparison with nature, he noted that the moon, sun,earth, air andwater have remained the same despite the many changes around us. “No matter how much the world changes, emotions never change,” he said, adding that people shouldremainconscious and grounded despite the rapid changes taking place around them. “No matter how much the world changes, emotions never change. The moon, the sun, the earth, the air and the water have not changed. What has changed is our intelligence, our scholars and the way people think, and that has brought its own set of problems. Those who consider themselves very intelligent have perhapsbecome alittlehopeless.” Kailash added, “But the moon hasn’tchanged,sunhasn’tchanged, the air hasn’t changed, and the waterhasn’tchanged.Even theoxygen is still flowing just as it always has-youstilldon’tseepeoplewalking aroundcarryingoxygencylinders. So, it feels good to remain aware, grounded, and conscious even today.”