Express promotion

Date :18-Oct-2019

Actor Akshay Kumar along with his Housefull 4 co-stars Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, Kriti Kharbanda and Chunky Panday commenced their Housefull4Express rail journey on a special promotional train travelling from Mumbai to Delhi. In a first-ever development, Indian Railways has introduced ‘Promotion on Wheels’ , a new concept that was kicked off on Wednesday with the film’s cast on board for the film’s promotions on its Mumbai to Delhi route.

The new concept brings about promotions in the entertainment industry on the wheels on the train, where the vehicle has been especially dedicated for the promotional activities. Filmmaker Sajid Nadiadwala sharing his excitement said, I’m extremely delighted to hear about this great initiative by the government and Indian Railways.

This coming together of the industry on-board the wheels will chart new paths and will mark new horizons as a greater contribution to arts, culture and the history of India. The entire cast is excited for this whole new experience” Echoing the same, Vijay Singh, CEO of Fox Star Studios, who have co-produced the film, “Housefull 4 is excited to partner with the Indian Railways for a unique train journey from Mumbai to the capital city. The train ride will take the entire cast of Housefull 4 and media through a mad journey, just as the film promises and prep the audiences for the release of the film on October 25.” The train ride will take the entire cast of Houseful 4 and media through a mad journey, just as the film promises and prep the audiences for the release of the film on October 25.