BHARATIYA Janata Party’s ‘Main Bhi Chowkidar’ campaign has become a thumping success on social media platforms while the Congress’ ‘Chowkidar Chor Hai’ campaign has failed to create an impact till date, a survey by Noida-based leading influencer marketing firm Buzzoka said on Friday. While 54 per cent of nation’s topdigitalmedialeadersbelieved that ‘Main Bhi Chowkidar campaign’ was impactful, 65 per cent believed that ‘Chowkidar Chor Hai’ campaign was a miss, the findings showed.
“The survey was an important one for us as we wanted to understand the pulse of the digital media industry,” said Ashutosh Harbola, Co-Founder, CEO, Buzzoka.Thesurveyquizzeddigital media leaders through thirdparty media publishers that includedagency and brand leaders across the Indian digital ecosystem. The findings showed that the stakeholders of Indian digital industry were happy with the current efforts by the Government in the digital space. Awhopping 91 percent respondents said digital media has the influencing power to change the perceptionof voters in 2019polls.
“Nearly 69 per cent respondentsweresatisfiedwiththepolicies implemented to boost the digital ecosystem of the country. Over 77 per cent agreed that they witnessed a rise in digital media budgets during 2014-19, signaling a massive rise in the digital India infrastructure,” said Buzzoka which hasover one lakh social media influencers on its network. Nearly 91 per cent agreed that digital media has the power to influence voter perception in the country while Prime Minister Modi and his party BJP were considered to be the most active leader and party on social media.