As Hrithik Roshan and Tiger Shroff, two of the biggest action superstars of Bollywood, get ready to take on each other in Yash Raj Films (YRF) upcoming biggie War, the makers have decided to strictly keep everything under wraps, including the visuals, despite the fact that the film’s release is less than three months away.
In Bollywood’s age of publicity overkill, YRF feel such a departure from norms can only help build up curiosity. “A film like the one I am doing with Hrithik Sir is definitely something that could not have been made without one another. It is rare to find the correct permutation and combination and the right script that allows both of us to express our potential in our respective ways,” Tiger told IANS.
The film directed by Siddharth Anand is touted as an action thriller. Siddharth shared that the team wanted to keep everything under wraps because “in spite of tremendous pressure from fans of both the stars, it was a conscious decision to not put out any official pictures of the film. We want maximum impact on the day of the launch.” The teaser of the film will drop soon but fans are yet to know how the film looks like. Hrithik and Tiger are rumoured to be sporting interesting looks but all visuals have been kept under wraps. According to a source in the film unit, producer Aditya Chopra wants nothing about the film to be revealed before the first official promotional asset drops. The strategy to build secrecy around the project was therefore created to raise anticipation and continuously garner hype. “War is the only title that could have delivered on this big promise and justifies the level of an action spectacle that the film is trying to present to audiences globally,” Anand said in a statement.
The director promises a massive showdown in the film. “When you bring two of the biggest and the best action superstars of India in one film and pit them against each other, you need a title that justifies the promise of a massive showdown. Hrithik and Tiger will be seen going at each other ferociously and mercilessly and audiences will want to see who outwits whom in this incredible fight,” he added. The film is scheduled to release on Oct 2.