Create brand loyalty to sustain in competitive environment: Pendharkar
| Date :23-Jul-2019 |
Business Bureau:
Sanjeev Pendharkar, Managing Director of Vicco Laboratories, while addressing the industrial fraternity and others here on Monday asked them to create brand loyalty to sustain in today’s competitive environment. He also said that persistent efforts and patience were needed to achieve growth in any business. Pendharkar was speaking on ‘Roller-coaster Ride of Mahabrand VICCO” organised by the Lady Entrepreneurs’ Wing of Vidarbha Industries Association. Pendharkar said that others brands growing in the field of Ayurveda are not competitors of Vicco.
“In fact growth of these companies is pushing up the sales figures of Vicco. Actually these newly arrived products are popularising the Ayurveda products. Apart from this, Vicco’s consumers are loyal to the brand and thus there is no competition among them,” he explained. “Such is the magnetism of this elite giant Vicco which made its way from once being a small homegrown brand to be one of the most undisputed leaders in the personal care landscape today,” he said. Pendharkar is a die-hard fan of “never give up” attitude and his real-life story is one of the most enthralling and classic tales of overcoming struggles and coming out the other side of the bridge.
As a native of Mumbai who had the humblest of beginnings and quite an interesting childhood, Sanjeev became addicted to the entrepreneurial endorphins right from the very beginning. Having born in a big and close knitted business family, a significant part of his growing years was spent learning about business, unintentionally, when around the family dinner table stories about ins and outs of business were tossed around. 1952 was an era when the market was infiltrated with cosmetic and fluoride packed toothpastes which were wreaking havoc on the health of millions of people. The health risks that these products invited were quite appalling, especially for children who used to ingest the toothpaste (either inadvertently or purposefully, owing to its sweet taste).
That’s when it hit his grandfather, Keshav V Pendharkar and set him thinking. Finally, he decided to leverage his knowledge about ancient healing system to find a cure and devise an all-natural product that would improve the oral health and lifestyle of people. Eventually after much brainstorming and testing, was developed the first product, Vicco Vajradanti Toothpaste. In no time after the launch, the voice resonated with the audience and the toothpaste went viral. Not only did it climb the charts, but it also became a huge hit. Over a period of time, the company grew leaps and bound and today it is eyeing to become Rs 10,000 crore entity in coming day.
Reeta Lanjewar re-elected as Chairperson of VIA-LEW The new team of office-bearers of the Lady Entrepreneurs’ Wing of Vidarbha Industries Association (VIA-LEW) was installed on Monday for the 2019-20 term. Reeta Lanjewar will continue as the Chairperson of the Wing while Manisha Bawankar will be the Secretary for the 2019-20 term. Other office-bearers are:- Immediate Past Chairperson - Shachi Mallick; vice-chairpersons - Poonam Lala and Indu Kshirsagar; Advisory Committee members - Sarala Kamdar, Prafullata Rode, Sarita Pawar and Madhubala Singh; Past Chairpersons - Chitra Parate, Y Ramani, Neelam Bowade, Anjali Gupta, Anita Rao and Vandana Sharma; Treasurer - Shikha Khare; PRO - Rashmi Kulkarni and EC Member - Yogita Deshmukh. Suresh Rathi, VIA President; Suresh Agrawal, Convener of VIA-LEW; Shikha Kahre, Treasurer, and others were also present on the occasion.