SMARTPHONE shipment in India registered 9.9 per cent year-on-year growth to 36.9 million units in the June 2019 quarter and the market is expected to continue its growth trajectory in the second half of the year, according to research firm IDC. About 33.5 million units were shipped in the April-June quarter last year. The shipment was also higher by 14.8 per cent sequentially in the June 2019 quarter, IDC said. Xiaomi led the tally with 28.3 per cent market share, followed by Samsung (25.3 per cent), vivo (15.1 per cent), Oppo (9.7 per cent) and Realme (7.7 per cent).
A total of 69.3 million mobile phones were shipped to India in the June 2019 quarter, up by 7.6 per cent over the previous quarter. “India smartphone market will continue its growth trajectory in the second half 2019, but the consolidation of top few brands will continue.
This will make it much more challenging for smaller players to find niches of growth,” IDC India Research Director (Client Devices and IPDS) Navkendar Singh said. He noted that a very strong performance in the second half is “essential to bring double-digit Y-o-Y growth”. “We should expect continued aggression by the online heavy brands and e-tailers in the next few months fuelled by new launches and price reductions of last few launches, leading up to the festive season in October,” he said.