Most successful Indian and multinational B2B companies attribute their success to very astute branding and marketing strategies that are part of their corporate strategy. There is a misconception that only consumer products need branding and marketing. In today’s economic and business environment, every product and service can be branded. It could be an industrial product, a tourist spot, a company, soap, a person or an event. It could be an NGO or a political party. Branding is not just a logo. It goes beyond a logo to encompass the way the company conducts its business successfully and develops monetary value over a period of time.
There are enormous benefits of branding. Branding helps to drive growth and future sales. It helps to charge a premium, enables quick decision making and reduces the sales cycle. A customer driven approach, a marketing mindset are required to implement a successful branding and marketing strategy. Know more about branding and marketing at a special session on “Branding and Marketing for B2B” by Nandita Khaire.
She is an independent branding and marketing consultant from Mumbai, The session will be organised by VIA Entrepreneurship Forum on August 23 between 6.00 pm and 7.30 pm at VIA Auditorium, Udyog Bhawan, Civil Lines, Nagpur. For registration and details contact VIA 0712-2561211 or Anita Rao, Joint Secretary of VIA on 9823150234. The session is open for members of the association, startups, entrepreneurs, students, says a press release issued by Poonam Khandelwal, Chairperson of VIA Entrepreneurs Forum.