RAKSHA BHANDAN, a festival to celebrate the bond of love between a brother and sister is round the corner. The market is ready to celebrate the festival by introducing various varieties of Rakhis. This festival, the market is witnessing the impact of social media. People are placing orders on-line to purchase Rakhis which come with unique features, sources said. This festival, the number of shops have dwindled as compared to previous year. “On-line shopping has taken out steam from the traditional business. People have various options to choose from on-line platform.
Rakhis are delivered within two days at home once orders are placed,” said Rajesh Bagde, a customer who had placed orders for 100 Rakhis. There are some shops who place order on-line and sell them by making lucrative profits. The major attraction this festival is of ‘Photo Rakhi.’ There is a special craze of Photo Rakhi particularly among school-going children due to awareness created on social media. Sufal Vaidya of Sufal Photo and Gift Centre situated near Sakkardara Lake, said, “This festival, the demand for Photo Rakhi has multiplied.”
Although, the trend started few years back but the awareness has increased. “I had already sold 500 pieces and have given order for 1,500 pieces. I don’t want to disappoint my valued customers. Photo Rakhis are supplied from Mumbai. “On-line order takes at least one or two days. But I am giving the delivery hand to hand within 20 minutes after placing the order. Even customers are happy to touch feel and select their favourite Rakhi from the range of 50 varities in various shapes and sizes and then give suitable photo according to the Rakhi,” Vaidya said. He said, customers are approaching and demanding Photo Rakhi. It is priced anywhere between Rs 60 and Rs 120.
Photo Rakhi is available in various sizes. For Photo Rakhi, one has to give suitable photo according to size of Rakhi. “We are giving delivery within 20 minutes, once we get photo,” he said. “One has to always add personal touch to make the celebration of Rakhi festival memorable,” said Rajesh Rokde, Director of Rokde Jewellers. Rokde Jewellers has forayed into making gold and silver Rakhis in city. Looking at the present trends in the market, Rokde Jewellers has put gold and silver Rakhis on Amazon and on-line portal. “After putting our Rakhis on-line, the demand has swelled.” There are Rakhis made from gold, silver and pearls with pictures like Om, Ganesha, Swastik, Kalash, Trishul, Micky Mouse, Doremon, Nobita, Chota Bhim, Bhai, Brother, Veer etc. They are priced in the range of Rs 250 to Rs 5,000.