Business Bureau :
GIZ India and MIA Hingna in association with MSME-DI Nagpur recently conducted a webinar on ‘Recreating opportunities in tough times’ by Sandeep Maity, Managing Partner at Mighty Impact Consulting, Bengaluru.
The guest speaker Maity said, “ That businesses need to reinvent and to reinvent and march ahead to keep the business updated with changing times.” Sandeep Maity, an alumnus of VNIT has been associated with many leading businesses in various positions and roles for the last three decades like NELCO (Tata Group), L&T, ABB, Kirloskar-Ansaldo, Danfoss, VACON, LAPP. He carries with him an incredible amount of experience having worked in India, Europe, China and Asia-Pacific regions in various capacities for a range of businesses. He said that businesses need to retain the existing customer base with changing times and needs while moulding the business in such a way to attract new customers.
Maity covered four major areas for business improvements like: Evaluation of business portfolio for identifying exclusive growth opportunities which explored end customer based segmentation and customer base life cycle. Leverage on changing customer needs which focused upon recreating business models with new normal, investing in innovating new products and re-engineer existing ones, and discovery of the ‘real’ customer needs.
Market penetration with existing products in existing markets by maintaining customer confidence while increasing market share, building / re-creating customer (brand) loyalty. Market development by expanding in new markets with existing products, which covered digital strategy, including branding. The webinar was initiated by C G Shegaonkar, President of MIA Hingna, Nagpur. The general remarks was delivered by Dr Ravindra Aher, GIZ India.