Actress Bhumi Pednekar cutting the ribbon to inaugurate the ORRA store. Dipu Mehta, Promoter of ORRA and Cecil de Santa Maria, COO of ORRA and others are also seen. (Pic by Anil Futane)
Business Bureau :
ACTRESS and style icon Bhumi Pednekar launched the largest store of ORRA, the bridal jewellery brand for the style-conscious women of today and brides in the city. Hundreds of women cheered this momentous occasion of diva Bhumi Pednekar launching the 3,500 sq ft ORRA Fine Jewellery store at Rachna Galaxy, Plot No 10, Ground Floor, North Ambazari Road, Dharampeth on Wednesday. Dipu Mehta, Promoter of ORRA Fine Jewellery Pvt Ltd and Cecil de Santa Maria, COO of ORRA were also present. Pednekar said, “I am extremely delighted to visit the city of Nagpur for inaugurating ORRA’s largest store in the country. Nagpur has always been a smart and rapidly growing city. From the jewels, that I’ve seen, I’m sure that the women, especially brides from this city will love a brand like ORRA steeped in tradition, innovation and design culture. The novel ORRA Bridal Zone in the store is ideal for all brides who can try out the latest collections in the presence of their near and dear ones.”
Dipu Mehta said, “Having been in Nagpur for almost 10 years with an outlet at Empress City Mall, we thought that this is the right time to move to a bigger place and also create something different for the brides of Nagpur. ORRA began way back in 1888 and today it is one of India’s finest and trusted jewellery retail chains, having spread its glow with 39 stores across 22 cities. In the next three years we will try to add 39 more stores across the country”.
Mehta further said, “The first-of-its-kind ‘Bridal Jewellery Zone’ in the ORRA store helps brides and their families to try on dazzling diamond jewellery in complete comfort while spending an enjoyable time during trials. ORRA’s design team will counsel and guide them to become perfect brides on their D-Day”. Cecil de Santa Maria , said “The store showcases the iconic ORRA Crown Star - a patented innovative design with 73 facets vs the regular 57 faceted diamond. ORRA has a 73 faceted diamond which is the brightest diamond in the country. The brightness of the Crown Star can also be checked through a machine”. He further said that the ORRA store also displays the Astra diamond necklace collection which offers stunning diamond necklaces coupled with easy EMI facilities for every woman aspiring to own a diamond necklace. Additionally, ORRA’s gold and diamond value picks are also available. There are special inaugural offers for all the customers.