‘Champion State Control Room launched to assist MSMEs’
   Date :25-Jun-2020

rupa naik_1  H
■ Business Bureau ;
TO HELP the women entrepreneurs rebuild businesses post lockdown, the vidarbha Industries Association Lady Entrepreneurs Wing (LIA LEW ) conducted two webinars on “MSME schemes of Atmanirbhar Bharat”. P M Parlewar, Director, MSME – DI, Nagpur was resource person of the first session while Rupa Naik, Senior Director - WTC, Mumbai, conducted the sesion e-session on “Rebuilding Businesses Post Lockdown”. Reeta Lanjewar, Chairperson - VIA LEW, presided over the events.
Parlewar, while elaborating on various schemes for MSMEs of Atmanirbhar Bharat, said Emergency Credit Line Guarantee Scheme (ECLGS) is in the form of additional working capital term loan facility (in case of Banks and Financial Institutions), and additional term loan facility (in case of NBFCs). It is a special scheme to help small businesses battling the economic impact of Covid-19. He further said that the MSME Department has launched Champion State Control Room to resolve the problems of MSMEs including those related to Finance, Marketing, Raw Materials, Labor, Regulatory Permissions, etc.
particularly in the Covid created difficult situation. He highlighted various schemes of MSME Ministry like Technical & Management Consultancy for PMEGP, Entrepreneurship / Skill Development Training (ESDP, MDP), Marketing Assistance for GeM, Exhibitions, Public Procurement Policy, Technology and Quality Upgradation includes CLCSS, Lean Manufacturing, Assistance for Export Promotion, Cluster Development, IPR etc. “If MSME company is facing a problem of payment recovery from the Government or from a large scale industry, that company can contact the state Control room for assistance. Also this control room can help the small businesses to get registered on Government e-Market Place (GeM),” he added. In the second session on “Rebuilding Businesses Post Lockdown”, Rupa Naik gave effective and simple tips to women entrepreneurs to rebuild their businesses.
She said the women entrepreneurs must write down tools for marketing. “Find out who is your target customer and learn how to franchise your product,” she said, explaining the importance of project report. “Every business must have the basic project report handy with them. Which should include product details, costs, raw material sources, target customers markets, profits, future plans, future targets, scope etc.,” she added. Naik also said that doing SWOT Analysis will help the business to set the direction and goals. “Setting number of small goals is more important than having one big goal,” she added. At the outset, Reeta Lanjewar gave the opening remarks and welcomed the guests. Shachi Malik, Past Chairperson - VIA LEW introduced Parlewar and Neelam Bowade, Past Chairperson - VIA LEW introduced Rupa Naik. Y Ramani, Past Chairperson - LEW helped the participants to get their queries solved. Manisha Bawankar, Secretary - VIA LEW proposed the formal vote of thanks.