TikTok influencers busy rebuilding fan base as homegrown apps enjoy ‘gold rush’
   Date :14-Sep-2020

TikTok influencers _1&nbs
 
 
By Manish Sain :
 
NEW DELHI,
 
“The last two months haven’t been smooth. TikTok was one of my sources of income. I also take online classes. TikTok alone earned me over Rs 60,000 monthly, and now it barely reaches Rs 20,000,” said a 24-year-old beatboxer Jesus Mehta.
 
 
MORE than two months after Tik Tok was banned, the story of short video apps in India is moving on two tracks – influencers are struggling to rebuild their fan base and compensate for the dip in their incomes while similar homegrown apps are enjoying the spike in the number of users. So, 24-year-old beatboxer Jesus Mehta is trying to find a new home for his talents but Indian short video companies look at the absence of Tiktok as an opportunity to grow.
 
On June 29, the Government banned 59 Chinese apps, including TikTok, leaving over 200 million users of the short video app feeling a little bereft and those like Mehta with significantly reduced earnings. A month before joining a job that would have paid him a little under Rs 10,000, Mehta last January decided to make TikTok videos showcasing his beatboxing talent instead. A year later, he had a following of over two million. And what had so far been a a hobby paid him at least Rs 60,000 a month. Those glory days are over, at least for the moment, the Surat-based beatboxer said.
 
“The last two months haven’t been smooth. TikTok was one of my sources of income. I also take online classes. TikTok alone earned me over Rs 60,000 monthly, and now it barely reaches Rs 20,000,” Mehta told PTI over the phone. He would do brand collaborations and live performances on TikTok, where the audience could send gift points redeemable in cash rewards.
 
He is now trying to rebuild his fanbase on Instagram and has so far got a little over 17,000 followers. While there is no dearth of options, including Chingari, Roposo, Rizzle and Instagram Reels, many TikTok creators are still looking for the right platform. But they will have to start from scratch and wait for a long time before money starts coming in. Yamuna Nagar-based TikTok creator Abheshek Garg said there are plenty of options available to create content but nothing comes close to TikTok.