Business Bureau :
STATING that 80 per cent of the communication is visual and rest is actual verbal communication, image consultant Shruti Paraswar put forth the importance of having good appearance. Be it a brand or an individual, just by looking at its appearance one can start making an image about it in his/her mind. “Appearance contributes immensely in image building and thus working towards it is just worth, because your image is your visual resume,” said Shruti Paraswar, Founder and Chief Image Consultant of Imagequip Training and Consulting while addressing the ‘Wisdom Hour’ organised by Vidarbha Management Association (VMA) on the topic of ‘Managing competition with image management’. “It is well said that first impression is the last impression as impression is just made out of merely looking at an individual. It is obvious to feel good after meeting the person who is well dressed, following mannerism and carrying a smile against someone who is lacking in any of these,” Shruti said. Shruti further told that every individual is a brand and forms image in minds of others.
Impression starts building within few seconds of people meeting us/ seeing brands. Various factors about brand or the individual like personality, authority, intelligence, financial success, and trustworthiness are decided just by its appearance. “Image has the power to position your brand or your personality differently. You can win against your competition by creating positive and impactful impressions through measured demeanour. Showcase your capabilities to the fullest making you the best choice. Be it an identity in the digital world and your network is net-worth,” said Shruti. Vidarbha Management Association is based at Nagpur and meets every Sunday at 10.30 am. VMA is dedicated to impart learning related to business management and leadership to its members. Vidarbha Management Association is a non profit organisation and is currently in its 17th successful year of operation.