‘Make use of freely available data’
   Date :10-Nov-2021

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■ Business Bureau :
 
Ishu Bansal shared insights on the latest marketing automation trends and some free tools available on Google and other platforms 
 
THE Marketing Forum of Vidarbha Industries Association (VIA) recently conducted a session on ‘Save your marketing time and money’ on a virtual platform. Key speaker Ishu Bansal, Cofounder of Truck Suvidha & a Growth Marketer, shared insights on the latest marketing automation trends and some free tools available on Google and other platforms which are useful for even any non-technical person for marketing and it saves time and money. Bansal started his session with Facebook. He showed how one can leverage upon Facebook communities for generating relevant leads and how people can search relevant leads. “Most of the people drop their requirements in community groups and also share their contact details. This data is freely available and can be of use if searched and tracked properly,” he said. He further spoke about automation for Whatsapp marketing and LinkedIn marketing. Using extensive linked marketing one can build a brand and improve his contacts and page followers.
 
He demonstrated how to get relevant niche leads from Google Search bar and Google maps. Local businesses can be benefited with these tips and can overcome use of Justdial or Indiamart sites for its use. The subject was very demanding and participants asked various questions to enrich their knowledge of finding leads from Google and Facebook or any such open source. Earlier, Anuja Sharma, Chairperson of VIA Marketing Forum, welcomed the participants and guest speaker. Dr Anita Rao, Joint Secretary of VIA, introduced the Ishu Bansal. Mili Juneja, Convener of VIA Marketing Forum made an opening remark and also moderated the Q&A session. Anuja Sharma proposed a formal vote of thanks. The session was attended by members of the association, marketing professionals and others in large numbers