‘Good video content increases business prospects’
   Date :23-Mar-2021

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Business Bureau :
While interacting with the participants at the session organised recently by the Marketing Forum of Vidarbha Industries Association (VIA), Avinash Nikash, COO and Creative Producer of SA Digital Films Pvt Ltd, shared interesting tips on video content development. He was the keynote speaker of the session on “Save Lakhs on Video Content Development” held on zoom. Nikash said that in the digital era, promotion of any business activity through video content requires good investment and hiring of professional videographers for shooting and editing which is a very costly affair. He spoke on various tricks that could save lots of money.
Nikash is a multimedia specialist having an IT background, and worked in the television industry as Video Editor - Director till 2010 before shifting his focus toward films. He said a good video contents can increase business prospects of a trade or service by more than 80 per cent through website, meetings, conferences, presentations. Moreover, it is very easy to access and popular in social media, he added. He said that to create a video for development of business is not a costly affair. “For making or creating any decent video, one should use free online tools, which is available with plenty of good options. One need not require any professionals as well as any heavy gadgets and softwares for creating video,” he pointed out. He suggested online tools, which are easily available to create videos.
“Use Biteable, which is free to create and share your own animated videos. Vyond provides an animation software tool, it also helps to create professional, branded animated videos fast with free templates,” he said. Earlier, Anuja Sharma, Chairman of VIA Marketing Forum, in her welcome address spoke about the activities of VIA Marketing Forum. Mili Juneja, Convener of VIA Marketing Forum, made an opening remark and conducted the proceedings. She also proposed a formal vote of thanks. Prof Ashit Sinha, former Vice President of VIA and others were also present on the occasion.