INDIA Inc. must consider ‘Digital Ethics framework’ for responsible digitalisation, according to a study by Deloitte Touche Tohmatsu India LLP (DTTILLP) together with Bangalore Chamber of Industry and Commerce (BCIC). The study emphasised on an immediate need for India Inc. to introduce and adopt a "Digital Ethics framework” that would ensure a holistic view of ethics, and govern every digital intervention in the transformation journey of a business. An accelerated pace of digital transition, consumption of goods and services via app-based interface, and proliferation of data bring numerous risks such as biased decision-making processes being transferred to machines or algorithms at the development stage by humans, a Deloitte statement said on Friday.
“These biases can be a threat to the reputation and trust towards stakeholders, as well as cause operational risks,” it said. Partner, Deloitte India, Vishal Jain, said the pandemic compelled businesses and consumers to embrace digital technologies like artificial intelligence, big data, cloud, IoT etc. “However, need of the hour is to relook at the business operations layered on digital touchpoints with the lens of ethics, given biases might arise in the due course, owing to a faster response time to an issue,” he said. Societal pressure to do “the right thing” needs a careful consideration of trade-offs involved in usage of technology, Jain said.