Considering the growing popularity of rose gold jewellery among the people, the city's most cherished jeweller - Darodkar’s Shree Meher Jewellers has come out with a wide range of jewellery made of the metal.

From mangalsutra to necklaces and from bangles to earrings, the jeweller offers eye-catching designs of rose gold jewellery. While interacting with The Hitavada on Monday, Director of the firm Sudhir Darodkar said, Darodkar’s Shree Meher Jewellers has the biggest collection of rose gold jewellery in the region.

“Our customers are showing great interest in these jewellery. It is also very popular among the youths and hence we are showcasing innovative designs of rose gold jewellery. It is our speciality,” he said.

The range under the brand name ‘De-Elite collection’ is attracting customers, he added. Customers who have affection for diamonds may also visit the showroom of Darodkar’s Shree Meher Jewellers as dazzling diamond jewellery is available under the brand name ‘Flare’.

Similarly, Milan & Dhakshara brands of the jeweller are dedicated to wedding ceremonies.Sudhir Darodkar further said that uncut diamond real Polki collection is another speciality. “Today’s customers want not only purity of metal, but they also like to buy jewellery of innovative designs. And we have rich experience in jewellery designing as Darodkar’s Shree Meher Jewellers has been in this field since 1972,” he said.

Antique Jadau jewellery, diamond jewellery, heavy weight jewellery, Green Jewellery Signature Collection are put on display. Today the third generation of the jeweller has joined the business.

Sudhir Darodkar’s son CA Harshal Darodkar and Prashant Darodkar along with his son Anirudh Darodkar are taking the business to a next level. In all the family operates three showrooms - one at Dharampeth and two at Sitabuildi. Its flagship showroom at Dharampeth is spread over an area of 4,500 square feet, where customers can get the best buying experience.

The new showroom of Darodkar’s Shree Meher Jewellers holds much significance in terms of the variety of jewellery on display. Similarly, Sitabuldi has an exclusive silverware showroom, where exclusive silver jewellery has been made available. For more details, interested customers may visit Darodkar’s Shree Meher Jewellers, Shri Gajanan Maharaj Mandir Road, Zenda Chowk, Dharampeth, Nagpur.