Appliance makers are expecting a high double-digit growth in sales of heating products such as geysers and room heaters on hopes of a good winter and are ramping up production capacity to meet the demand.

The manufacturers are seeking to cash in on the onset of winter with new-tech products like Internet of Things (IoT)-enabled geysers, besides tankless water heaters and a range of premium room heaters with oil-filled radiators.

Besides, the makers are offering convenience, durability, and aesthetics with upgraded appliances in different sub-categories ranging from mass to premium.

Crompton Greaves Consumer Electricals Ltd (CGCEL) is looking at 20 per cent growth in both instant and storage water heaters over last year. “It is looking at over 70 per cent growth in room heaters over last year,” said CGCEL

Vice President - Appliances Anand Kumar N. The company has introduced seven models, including the Solarium Cube IOT series and Solarium Care series which provide customised bath modes like baby care, hair care, hygiene care etc.

According to industry body CEAMA (Consumer Electronics and Appliances Manufacturers Association), the water heater market size this year is expected to be 4.25 million units with a growth of approximately 10 per cent over last year, said its President Eric Braganza.

“While room heater is a 4 million market... Growth this year will depend on the severity of winter,” Braganza added.

Bajaj Electricals Consumer Products Business COO Ravindra Singh Negi said, “The growth of business this season will depend on winter season – a good winter will help accelerate the demand. We plan our production well in advance to ensure there is no supply shortage in the market.”

The Bajaj group firm’s product portfolio for the season is well spread out and it is also geared up for launches.

“In room heaters too we have a complete range starting from Oil Filled Radiators (OFRs), Carbon Room Heaters, Fan Room Heaters and Halogen Room Heaters,” Negi said.