Viacom18 pips Disney with IPL digital rights for Rs 20,500 crore
   Date :15-Jun-2022

Viacom18 pips Disney  
 
 
 
NEW DELHI, 
THE BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of sport, fetching an eye-popping 48,390 crore through IPL media rights for a five-year period, starting 2023.
While Disney Star retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore per game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package ‘C; by paying Rs 2991 crore more.
The deal for package ‘A’ and ‘B’ is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. The 2027 edition will have 94 games. The Package ‘D’ for overseas rights for various regions was bagged by Viacom and Times Internet.
Viacom18 entered the fray through a consortium which has former Star India head Uday Shankar (Bodhi Tree) and James Murdoch (Lupa Systems) in it.
“I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crore. The bid is a direct testimony to the BCCI’s organisational capabilities despite two pandemic years,” BCCI Secretary Jay Shah tweeted.
“Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision” the BCCI secretary added.
“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value.”
The IPL, in terms of sheer valuation, will now be bracketed in the top-most sporting properties alongside National Football League (USA), National Basketball Association (USA) and English Premier League (England), the most watched sporting event in the world.
The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approx). Globally, the per match value (USD 14.61 million) in IPL is second only to NFL where every match is worth USD 17 million.
The new deal also ends the monopoly of a single broadcaster. Sony had acquired the rights by paying Rs 8200 crore for the first 10 years (2008-17) while Star with a bid price of 16347.50 won it for the next five years.