Business Bureau :
R C Plasto Tanks & Pipes, world’s largest manufacturer of tanks , pipes and fittings, became the official associate sponsor of 14th edition of Kaun Banega Crorepati (KBC 2022) hosted by the superstar Amitabh Bachchan. The sponsorship was bagged by the biggest player in the plastic industry of Nagpur, India. The total Sony - KBC revenue generation is expected to be worth Rs 450 crore this year. KBC & IPL are the two most popular TV coverage’s that catches the eye of many companies because not many shows can promise the reach like they can in India. It is the format show in India that has a huge audience base after the Indian Premier League.
KBC is viewed by Hindi speaking audiences and is focused on providing knowledgeable entertainment to its viewers that has created a committed yearly viewing community. Vishal Agrawal, Managing Director R C Plasto, spoke about how the association with platforms like Sony can have a wide impact on the reach and can add up to the brand value. “R C Plasto has been very consistent when it comes to our presence on every possible media throughout the year.” Neelesh Agrawal, Managing Director R C Plasto Tanks & Pipes Pvt. Ltd. Said, “Plasto is visible in every city of the nation and still growing at a tremendous rate. The sole branding opportunity at one of the metro stations in Nagpur has been a major win for us to expand the brand and an opportunity to be a part of Nagpur’s Infra Development too. Being located at the heart of Nagpur city, Chhatrapati metro station has a vital footfall every day.”