Toy sector pitches for PLI scheme, export council to promote growth
   Date :17-Sep-2022

Toy sector 
Business Bureau
EXTENDING the PLI scheme to the toy sector and setting up a separate export promotion council would propel the sector by creating jobs and boosting exports, industry experts said. Currently, the Production Linked Incentive (PLI) scheme covers 14 sectors like pharma and white goods, and aims to boost domestic manufacturing and exports. Little Genius Toys Pvt Ltd CEO Naresh Kumar Gautam said although support measures announced by the Government are helping the industry, the PLI scheme and a council would give further impetus as it holds huge potential for creation of jobs.
The Government has significantly increased import duty from 20 per cent to 60 per cent, introduced quality norms and mandated sample testing of each consignment and no permission for sale unless the quality testing is successful.
“At present, the toy industry is going through its golden period. The support measures are helping in bigger ways. But I would like to request the Government to include the toy sector in the PLI scheme and set up a separate export promotion council that would provide an added impetus to us,” Gautam said. He added that the Government should also consider formulating a national toy policy to give directions for future growth. Currently, different states are extending incentives for matters like purchase of land and development of infrastructure, Gautam said. Talking about the sector, he said there is huge potential for job creation and exports as worldwide people are placing orders for Indian toys.
Ministry of Textiles has identified 13 clusters across the country for the overall development of cluster artisans. These are located at Channapatna, Kinhal, Kondapalli, Etikopaka, Nirmal, Tanjore, Cudappah, Varanasi, Chitrakoot, Jaipur, Dhubri, Bishnupur and Indore.