Jaika Motors and Aditya Tata Cars on Tuesday launched the ‘Red Dark Edition’ of Nexon, Harrier and Safari SUVs at glittering events held at their respective showrooms. In Jaika Motors, the unveiling of the new car was done at the hands of Shusheel Bajpai, Regional Manager, Tata Motors in presence of M Ankit Mrinal, Territory Sales Manager, Tata Motors, Sarang Dabli, Training Manager, Usha Kale, Kumar Kale and Kartik Kale, Directors Jaika Motors; Deeplaxmi Khedkar, General Manager, Antariksh Varma, Sales Manager, Jaika Motors. Similarly, in the MIDC Hingna showroom of Aditya Tata Cars, the unveiling was done by Justice Vikas Sirpurkar (Retd. Supreme Court), Susheel Bajpai, Regional Manager, West-2 (TMPVL) and Jwala Dhote, President, Vidarbha Annyaya Nivaran Samiti, in the presence of Dealer Principal Dr Prakash Jain, Aditya Jain and Aditya Tata Cars Director Adv. Udit Chakraborty.

The display of these cars is bigger in the ‘Red Dark Edition’, powered by cutting-edge software and user interface improvements. The formerly partially digital instrument cluster is now fully digital. As the Jet Editions have been discontinued, these new SUVs will take their place at the pinnacle of the variant line-up.

The vehicles available in a Dark Red Edition have cosmetic upgrades made to their exteriors from the standard Dark Edition. The brake callipers, a tiny section of the front grille, and a brand-new appliqué on the front fenders are red. Interiors will feature Tata’s “Carnelian Red” colour scheme, which is sure to wow potential purchasers. For details, visit the showrooms of Jaika Motors and Aditya Tata Cars.