Business Bureau :
Creating a new paradigm in mass mobility, Honda Motorcycle & Scooter India (HMSI) on Friday launched its most affordable and fuel-efficient mass motorcycle – Shine 100 in India. Now marking its presence in the 100cc basic mass commuter category, Honda’s brand Shine’s undisputed leadership in 125cc motorcycle segment is a testimony to the trust, reliability, and advanced technology it offers to the customers. Shine 100 is developed with as many as 12 patent applications for the enhancement of reliability. Launching the all-new Shine 100, Atsushi Ogata, Managing Director, President and CEO, Honda Motorcycle & Scooter India said, “Shine is the most popular and trusted motorcycle brand in its category. Today we unveil Honda’s all new 100cc motorcycle - Shine 100 which is designed and built to refortify the Shine legacy.
Shine 100 is Honda’s next big leap to make mobility more accessible and affordable for people across India. We are proud to present a robust, reliable, and fuel-efficient motorcycle for customers in the basic commuter category. As we launch the Shine 100, we continue to prioritize the needs and aspirations of our customers and strive to exceed their expectations in every step of this journey.” Commenting on the launch of Shine100, Yogesh Mathur, Operating Officer, Sales & Marketing, Honda Motorcycle & Scooter India said, “Today is the beginning of a new journey, as we launch Shine100 - the all new 100cc motorcycle for the Indian commuters. Shine 100 is Honda’s promise for every Indian commuter to surpass their expectations by offering unmatched value.” Its price starts from Rs 64,900 (ex-showroom, Maharashtra). For more information, interested customers may contact [email protected]