The session orgainised by the Vidarbha Management Association (VMA) here on Sunday witnessed experts sharing tips on how to improve sales with the participants. The three speakers including Mahendra Giridhar of NexMed Healthcare; Naresh Agarwal of V N SteelArch (I) Pvt Ltd; and Karun Singhania of Kastkar Agencies, shared their insights with the participants highlighting that even small measures can prove useful and effective in improving sales of any business establishment. These successful businessmen also spoke about the techniques that have adopted.

Mahendra Giridhar, said that one may achieve success by adopting small positive changes. “Any customer would visit you again only when you have created a positive impression on him or her,” he said emphasizing on making the first impression better.

He quoted examples of conversing with doctors who have a lot of patients and are extremely occupied. In that case, they ensure to present the reason for the visit in precise words, build a link to the previous visit and create a professional trustworthy bonding. “Communication and soft skills matter a lot here,” he added. Giridhar also underlined the importance of communication among the team members of the company.

Naresh Agarwal said customer trust can be earned by trying to solve their problems. “Ensure that no unnecessary burden is placed on the customer,” he said adding that quality should not be compromised and certification should be obtained from a recognised organisation as per requirement and that customer satisfaction should be given the utmost importance. Singhania said that, “Although, our work pattern does not include direct interaction with shop owners, we do visit the shops as per need. A strong relationship is built by doing this.” Singhania is also benefiting from the increased business of the shopkeepers.