Mintree Cosmetics brand to appear in ‘Shark Tank India’

 

 

 

 

The city-based startup Mintree Cosmetics brand is going to be a part of the popular TV show ‘Shark Tank India’. The third season of the popular TV show is going to start soon. Preparations for this had started in July, and it was shot in November. The season will start on January 22, and the particular show is being telecast on January 25. The high thinking of Mintree’s Director, Kanika Dewani, and the modern idea of the startup have taken this brand to a new level.

 

Today, not only in Nagpur but also in salons outside, there is a great demand for Mintree’s products. Kanika says that the company distributes products in 3,000 salons. Mintree started in 2018 with the vision of being on the shelves of every fifth consumer worldwide. To chase their vision, they started applying for the show, and due to its vast exposure to nationwide audiences, that’ll help the organisation open doors to new partnerships, increased market value, and accelerated growth. Kanika says that the entire product is manufactured at their Tekanaka-based unit. The organisation believes in an LGBTQ+ and gender-inclusive culture, with an 80 per cent women workforce in their organisation. The unit has 70 women employees who manufacture the products.