SIGNPOST India Limited (SIL), India’s largest Digital Out-of-Home (DOOH) company and integrated advertising media enterprise, is now listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE), becoming the first leading DOOH media enterprise in the country to be listed on the major stock exchanges. Signpost India proudly traces its roots back to Nagpur, the “0 Mile” of India. The company expresses gratitude for the city’s support throughout its journey. As a testament to its commitment to the city, the company will launch Nagpur’s largest digital ad network in the upcoming financial year. Signpost India aims to establish operations and advertising infrastructure in Japan, Saudi Arabia, Thailand, Singapore, and the UAE within the next three years. “Our listing on BSE and NSE symbolises a new era for Signpost India. We are committed to driving innovation and creating meaningful connections between brands and a rapidly evolving consumer base,” said Shripad Ashtekar, Chairman and Managing Director, Signpost India Ltd.

 

Emphasizing this commitment, Ashtekar announced the company’s plan to invest Rs 100 crore over two years in public digital billboard infrastructure, with Rs 40 crore already committed. Signpost India, the nation’s largest BQS operating company, boasts over 33.9 million sq. ft. of ad space across 29,000+ panels nation-wide, reaching over 54.6 million individuals in major Indian metros. Signpost India’s listing day saw the stock close at Rs 326.55 on the NSE (on February 14, 2024), resulting in a market capitalization of Rs 1,745 crore – a significant increase from the Rs 76 crore valuation at the time of the merger announcement. For the first nine months of FY24, Signpost India reported a total income of Rs 289.51 crore (up 55% YoY) and a profit after tax of Rs 26.30 crore (up 51% YoY).