IN A commendable testament to India’s growing potential, the indigenously produced goods are making their presence felt on foreign shores. The latest in the array of products going globalis the‘Made in Varanasi’ badges which are shining bright on the uniforms of Armed Forces pertaining to many countries including the US and African nations. Notably, Army badges of many countries including the US, UK, Oman, Uganda etc., are made in the narrow streets of Varanasi. Shadab Alam is among a group of locals whose family has been engaged in the enterprise forthree generations. For years, his family along with other residents of Varanasi have contributed immensely in giving the citya global recognition. As the indigenously produced badges and flags are showcased on uniforms of world’s most powerful armies, it has given new vigour to the ‘Made in India’ campaign. Shadab in a conversation with IAN Salsospokeabout the intricacies offoreign armies badge manufacturing.

 

He said that the ‘Made in Varanasi’ badges got a major boost after Prime Minister Narendra Modi-led Government came to power in 2014. “Asthebadge-makingenterprise got listed under GI tag after 2014, the business got a new pace and direction. A lot of orders are beingreceived, leading to more employment than before. We have added30 female and 25 male staff to ourworkforce,” he said. Shadab also said that whenFrench President Emmanuel Macron arrived in Varanasi sometime ago, Prime Minister Narendra Modi gifted him a French envelope, which was made by his team. Reports suggest that about 5,000to 10,000 orders are received on anannualbasis.The business has been running for long time but this hasfound new momentum in the last few years. As Varanasi is the LS Constituency of PM Modi, this alsoreflects Government’s focus and thrust on the ‘Made in India’ pitch