Book ‘Big Country, Little Business’ released as a guide for indian micro-entrepreneurs
Guests releasing the book ‘Big Country, Little Business’.
Staff Reporter :
A groundbreaking new book titled Big Country, Little Business was launched on Wednesday, providing a comprehensive guide to help Indian micro-entrepreneurs succeed in the competitive business landscape. The book, penned by Santosh Choubey, Siddharth Chaturvedi, and Pallavi Rao Chaturvedi, offers invaluable insights into overcoming challenges faced by small businesses.
Published by Penguin, Big Country, Little Business combines the collective experience of the authors, who bring over 40 years of expertise from their respective fields. Santosh Choubey, a social entrepreneur and chairman of the AISECT Group, Dr Siddharth Chaturvedi, a business leader and Chancellor of SCOPE Global Skills University and Dr Pallavi Rao Chaturvedi, an educationist and influencer, have drawn from their personal experiences and the success stories of over 40 thriving businesses to craft this guide.
The book focuses on over 100 practical business ideas, funding options, and strategies to help entrepreneurs successfully run and scale their businesses.
A central theme of the book is its commitment to helping small businesses navigate the unique challenges they face, particularly in India’s Tier 2 and Tier 3 cities, which are home to the majority of small businesses.
At the book launch event, Santosh Choubey addressed the audience, emphasising the growing potential of small businesses, especially in smaller cities. Dr Siddharth Chaturvedi highlighted the size and significance of India’s small business ecosystem, which is the third largest in the world.
Dr Pallavi Rao Chaturvedi, co-author and advocate for women and youth entrepreneurs, pointed out that the book offers tailored solutions for women and young business owners.
The book addresses a wide range of issues facing micro-enterprises, from limited resources to understanding market dynamics and cultural diversity. It also explores the role of technology in empowering small businesses and provides strategic advice on leveraging digital tools. Other key topics covered include networking, funding options, and sustainable business practices.
Renowned public figures and experts have already praised Big Country, Little Business for its depth and practicality. Pavan K Verma, author and former diplomat, and Anand Kumar, founder of the Super 30 programme, are among those who have lauded the book for its timely and necessary approach.
Industry leaders like Yogesh Chander Munjal, Chairman of Munjal Showa Ltd, and brand guru Harish Bijoor have also highlighted its potential to guide aspiring entrepreneurs.