Chikki Day Store launched

 

 

 

Nagpur-based Shreeji Chikki, founded in 2001 by three brothers - Mahesh Karia, Rajesh Karia and Vijay Karia began its journey in a modest shed with just 20 staff members and a simple mission - to deliver quality, authentic chikki. Today, Shreeji Chikki produces over 15 varieties of chikki, along with 40-plus types of mouth fresheners, soan papdi, soan rolls, and exclusive delights like Mawa Malai and namkeen snacks.

 

To bring their entire range closer to customers, the brand launched the Chikki Day Store - a 450 sq. ft. outlet where visitors can explore and enjoy every product Shreeji manufactures under one roof. This concept ensures that consumers no longer have to settle for other sweets or chocolates when they crave variety and authenticity. Instead, they can indulge in wholesome and traditional treats crafted with care. In keeping with its spirit of innovation, Shreeji Chikki has also introduced the “Live Chikki” experience — a unique concept that allows customers to witness the traditional, handcrafted process of chikki-making in real time.