The Raipur Municipal Corporation (RMC) launched a major public awareness initiative focused on the Swachh Bharat Mission during the Dussehra celebrations at the WRS Grounds in Raipur. The unique campaign, organised as part of the RMC’s promotional activities, featured a special awareness video on the Swachhata Utsav. This message successfully reached over 300,000 citizens who were present for the festival. The core message conveyed was that cleanliness is not merely an individual habit but a collective responsibility that elevates the dignity of festivals and enhances societal beauty.

 

The initiative urged citizens to integrate cleanliness into their celebrations. The event was graced by high-ranking dignitaries, including the Honorable Governor of Chhattisgarh, the Honourable Chief Minister, and other senior public representatives. Citizens were encouraged to embrace the pledge of ‘Swachhata Hi Seva 2025’ and send a powerful social message by prioritising cleanliness even amidst festive celebrations.