The House of Abhinandan Lodha (HoABL), India’s largest branded plotted land developer, has officially marked its entry into the Orange City, Nagpur. Staying true to its signature style of bold and experiential launches, HoABL announced its soon to be launched project Nagpur Marina with a splash, quite literally, through a captivating paramotor display over Futala Lake, a symbolic nod to the water-fronted marina inspired lifestyle that they are bringing to the city. This development will boast of over 40 world class amenities and is designed to foster leisure, celebration and wellness which are features of Waterfront Living, that are a first for Nagpur. Lake Futala came alive on November 4 with a breathtaking spectacle as three pilots, para-motored over the lake carrying large aerial banners announcing the brand’s entry into Nagpur. The moment reflected HoABL’s distinctive approach to introduce the brand to Nagpur in a way that was both striking and symbolic.

 

The debut represented new beginnings for the city, for its people, and for the legacy that they can build. “As the third-largest contributor to Maharashtra’s GDP, Nagpur is redefining its position on India’s economic map, evolving into a vibrant hub that mirrors the aspirations and momentum of modern India,” said Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha. Strategically located at the heart of India, Nagpur has evolved into a city of opportunity, balancing industrial growth with its rich natural abundance. With ongoing advancements in Smart City initiatives and Samruddhi Mahamarg driving connectivity, the city is ready for a surge in premium living and lifestyle experiences, providing a landscape that mirrors HoABL’s belief in creating spaces that breathe, evolve, and endure. Saurabh Jain, Chief Marketing Officer, The House of Abhinandan Lodha, added “Our debut in Nagpur was envisioned as a strategic brand experience that brings our philosophy to life through creativity and innovation.”

 

Abhinandan Lodha founded The House of Abhinandan Lodha (HoABL) in 2020, India’s largest branded land developer, revolutionizing real estate transactions through security, technology, transparency, convenience and trust. HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike. In less than five years, HoABL has sold about 13 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. Disclaimer: ‘House of Abhinandan Lodha’ has been established in 2020 and is not, in any manner, associated with ‘Lodha’ / ‘Lodha Group’.