The makers of the Nagpur-based film Toofan Ek Nasha announced the release of their new song Pyaar Ka Nasha. The trailer of the film was earlier launched by Chief Minister Devendra Fadnavis, and the team received recognition from the Commissioner of Police Dr Ravinder Singal under Operation Thunder for delivering a strong message against drug abuse. The song features Prem Dhiraal and Trippti Anand. Producers Dhanraj Harde and Prem Dhiraal have focused the film on the impact of drugs on individuals and families and the struggle involved in overcoming addiction.